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The gap between the enthusiasm with which companies adopt AI and the sobering record of its effectiveness is one of the most striking phenomena in today's transformation landscape. Why the cause is organisational – and which three questions should be answered before the next AI budget is approved.

You have a strategy, but the transformation is stalling? Three patterns I observe again and again in organisations – and why the cause rarely lies where you'd expect.

Transformation is often experienced as heavy, exhausting work – endless workshops, thick strategy decks, little real movement. What if it didn't have to be that way? A case for playful formats that move things more than any slide ever could.