Fields of action for the digital transformation

Digital transformation requires new skills from managers and employees, which leads to a change in corporate culture. Companies rely on managers and employees being willing to embrace and drive change.

The development of a "digital" strategy that focuses on customer needs and digital solutions can provide the decisive direction for a digital transformation. The direction can be used to determine which skills the organization needs to develop in order to be able to implement the strategy sustainably.

Digital transformations are particularly effective when they are thought through end-to-end, starting with the customer. This means dealing intensively with the customer and their needs and being able to react quickly to identified potential benefits.

Digital transformation is often caught between the optimization of existing processes or business models (exploit) and the exploration of new technologies, potential benefits or business models (explore). This tension poses considerable challenges for companies and employees, as both extremes place contradictory demands on leadership and collaboration.

In a world that is becoming increasingly digital, data is playing an ever greater role. Consistently identifying data potential, collecting data, processing it, analyzing it and generating benefits can become a critical success factor - or in the best case even the starting signal for a new business model.

Building process competence and AI knowledge enables the gathering of practical experience and is thus the foundation for process optimization, automation and the scaling of services. The major challenges usually consist of prioritizing the existing process jungle and identifying the first relevant use cases for AI deployment.

A secure and efficient IT infrastructure, cyber security and data protection are topics for the agenda of the management and the top management bodies - regardless of digital transformation. These topics require appropriate awareness and knowledge from all managers and employees of the organization. It is about the responsible handling of customer and company data.